Convergence: global knowledge with strategic local marketing

With deep global footprints and concrete experience in different cities and cultures, MP & Silva works with brands, sponsors and advertisers to develop, utilise and deploy opportunities that can link investors with sports federations and rights holders to benefit from the commercial appeal and potential of sporting events and coverage.

Through specific research knowledge and on-the-ground field work, MP & Silva has ample resources and expertise to maximise the returns of federations, rights-holders and sponsors alike.

Instead of just brand exposure through advertising spots and airtime, MP & Silva adopts a market-by-market approach that will not only help sponsors and stakeholders convert their investments into brand activation and brand advocacy, but also deliver specific strategic business objectives, such as to enhance brand preference or improve market share.

Successful case studies include the Juventus Asian Tour, the Fiat Cup and Boca Juniors Australasia Tour.