MP & Silva, a full service global sports media agency, has been appointed as the exclusive media rights partner of the International Handball Federation (IHF) for the IHF Senior Events from 2019-2025.
The long-term partnership (from 2019 to 2025) includes exclusive worldwide media rights distribution for all indoor Senior World Championships, as well as broadcast production of these World Championships. As part of the production MP & Silva will manage content creation including highlights and feature programming to help increase fan engagement and reach. MP & Silva will also work closely with the IHF and act as a strategic consultant to the Federation to assist in growing its global presence over the next two Olympic cycles.
The partnership will span eight senior events, commencing in 2019 with the IHF Men’s Handball World Championships in Denmark and Germany and the IHF Women’s Handball World Championship in Japan.
The partnership builds on MP & Silva’s history of supporting, developing and distributing handball, adding to the line-up of premium handball partners, including the European Handball Federation (EHF) EHF and the South East European Handball Association (SEHA).
Konstantinos Filippas, MP & Silva’s Group Executive Director, Commercial said: “We are delighted to secure this landmark partnership with the IHF, which builds on MP & Silva’s experience in distributing premium handball content globally. We are committed to extend our broadcast production expertise to showcase the senior World Championships and we look forward to working with the IHF to grow handball’s international profile with our global expertise and local knowledge.”
IHF President Dr Hassan Moustafa said: “With MP & Silva, the IHF has contracted a valuable partner in terms of broadcasting and we are looking forward to a successful cooperation. Over the next eight senior events we will have a chance to work closely together, exchange ideas and elaborate new forms to present handball in the best way possible. MP & Silva is a leading international media company and we are convinced that we can achieve great results in view of the promotion of handball across the globe.”
The IHF is the world governing body of handball representing 209 member federations, as well as being the owner of the World Championship series and responsible for the organisation of handball’s major international tournaments, including the IHF Men’s Handball World Championship, IHF Women’s Handball World Championship in addition to other indoor and beach handball events.